MMOexp Monopoly Go: There’s more competition than ever for p

[Calista]

Sony Interactive’s Nate Jones summed it up at Monopoly Go Stickers the LA Games Conference: “There’s more competition than ever for people’s time. If your game isn’t sticky, it’s invisible.”

Scopely’s approach—constant updates, community events, and data-driven optimization—has kept Monopoly Go! relevant, even as industry trends shift. And that success helped validate Savvy Games’ $4.9 billion acquisition of Scopely in 2023, giving the publisher additional resources to expand.

Since then, Scopely has made even bigger moves, including a $3.5 billion acquisition of Niantic’s gaming division, gaining rights to key IP like Pokemon Go. It’s clear Monopoly Go! helped fund and inspire a much larger strategic play.

To keep players engaged, Scopely has also embraced brand collaborations. After crossovers with Marvel, a new event launched with Star Wars, offering themed content that ties into the game’s mechanics while bringing in fans of other franchises.

What makes Monopoly Go! so powerful is its ability to appeal across generations. As Eugene Evans, a former Hasbro executive, pointed out, “This is a game people have known how to play since childhood. That gives it a 90-year head start on every other mobile title.”

And with millions of players, endless updates, and a booming business model, Monopoly Go! is proving that sometimes the best way forward is by building on cheap Monopoly Go Stickers the past—smartly, strategically, and socially.